Northumberland County launches new Prosper In Northumberland initiative

Photo courtesy of Northumberland County.

By Cecilia Nasmith, Northumberland 89.7 FM News

Northumberland County announces a truly local response to the rising economic challenges that are resulting from international trade disputes – the new Prosper In Northumberland initiative.

Harnessing the renewed wave of Canadian pride these challenges have inspired, a coalition of 33 local businesses, associations, municipalities and community members have come on board with the initiative, designed to strengthen the local economy by standing proudly behind local goods and services.

As uncertainty looms, a commitment to support homegrown businesses – and ultimately, our neighbours – is vital. Prosper In Northumberland is a movement that enables Northumberland organizations and residents to build resilience and empower the community to thrive in a number of ways.

Support for local business owners – Workshops, resources and training opportunities will be offered to help local entrepreneurs affected by current economic conditions.

Stronger connections – New opportunities are being created for collaboration and mutual growth.

The return of Buy Local – Launching this spring, the Prosper In Northumberland campaign will encourage everyone to take this pledge: redirect a specific portion of your shopping budget from on-line retailers or out-of-town stores to Northumberland businesses. This not only helps to sustain jobs but contributes to local growth – and makes the statement that we are proudly Northumberland, proud to shop local and proud to support Canadian businesses in our own community.

Research and advocacy – The campaign includes the active gathering of data to understand the impact of trade tariffs and economic uncertainty in the community, ensuring Northumberland voices and experiences are conveyed to all levels of government and pushing for the support local businesses need to grow.

“By creating a network of support between businesses and encouraging all residents to buy locally where possible, Northumberland will come through this uncertain time more united than before,” Northumberland-Peterborough South MPP David Piccini said in the announcement.

Nancy Allanson – Trent Hills Chamber of Commerce Chief Executive Officer and chair of the Prosper In Northumberland Community Engagement and Consumer Initiatives Team – called the initiative “an opportunity for our community to take a proactive approach to economic resilience.

“By fostering a shared commitment to economic sustainability, this initiative will create lasting benefits for businesses and residents alike.”

“Choosing local options when we shop is a simple yet powerful way to support our neighbours, our businesses and our community,” Warden Brian Ostrander added.

“Every dollar we spend locally keeps our economy strong and ensures that Northumberland remains vibrant. Let's come together, celebrate our local pride and invest in what makes us unique.”

The announcement promised more details about the Prosper In Northumberland campaign and the revitalized Buy Local campaign in the coming weeks.