Armistice 18 campaign wins digital marketing-communications award

By Cecilia Nasmith

The Town of Cobourg is proud to announce that its communications department and community-services division were honoured with a prestigious AVA Digital Gold Award for their work on the Armistice 18 digital marketing and communications campaign.

The AVA Digital Awards is an international competition that recognizes outstanding work in digital marketing communications by creative professionals whose concept, direction, design and production work contribute to the evolution of digital communications. Some 2,500 entries were received from Canada, the US and 23 other countries, the press release said. Fewer than 500 organizations received the prestigious award.

In winning the gold award, the Armistice 18 campaign was recognized for its use of social-media platforms, strategically placed digital banner ads, impressive one-minute promotional video, and timely geo-targeted on-line advertisements that resulted in national media coverage.

“The way in which we communication, interact and market is ever-changing,” communications manager Ashley Purdy said in the press release.

“It is an exemplary honour to be recognized for our digital marketing communications campaign. We had an exceptional opportunity to commemorate the centennial of World War I, and were able to tell the story of Armistice 18 by gaining national exposure through media outlets such as Macleans magazine, the Toronto Star, Globe and Mail, Canadian Press, TVO, CBC, Global News and more.”

The AVA Digital Awards dis sponsored and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand production, marketing, communication, advertising, public-relations and free-lance professionals. The association administers recognition programs, provides judges and rewards outstanding achievement and service to the profession and, as part of its mission, it fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

You can view a complete list of winners at