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Episode #22:  New Business Development; The Business of Managing Your Business

When I say new business development I mean building your customer base with a marketing wrap around that includes:  networking, current client retention, relationship-selling, and awareness campaigns that engage and fill your sales pipeline with your ideal clients. It’s about expanding your reach, particularly in a world of social media, websites, and changing buyer behaviour and mining for new customer opportunities. Whether you're a service based business or a four-wall store filled with physical products, we will be applying the age old 5P's of Marketing to your business model.  

When you truly understand your audience, you build campaigns that not only connect with people, it converts them into paying clients and works to retain clients for the future.  As  Marie Forleo says: “Marketing is empathy in action.”