“Staff members in the lobby are getting a lot of good intelligence and data coming in,” Vaughan said.

“We are beginning to look at some of the typical questions we are getting through customer-service channels, and also social media. What are residents continuing to ask about?”

With that information, they will formulate questions of the day to post on social-media channels and share through internal digital bulletin boards.

“We hope it will be a useful tool,” she said.

“If we have heard from 10 residents on a topic, there will be 100 who have the same questions.”